"BPM" / FW23 CAMPAIGN

“For me, Vitaly has always belonged inside of the club. For the first few years that the brand existed, everything we did—both personally and professionally—centred around club music. At sweat-soaked afterhours, our founder Shane would give strangers the rings off his own fingers if they complimented his jewelry. In this organic way, Vitaly spread through our city and beyond. These formative years shaped us not only as a brand, but as people. Inspired by the long, rich history of clubwear and club aesthetics, the BPM collection occupies a special place for all of us at Vitaly. It is a return to the dancefloor, where it all began.” — Zack Vitiello, creative director